We recently completed a project for a corporate client seeking to drive sales. The company had seen very rapid sales and revenue growth for years which had dampened recently with the influx of competition. They were comfortable with their margins and hesitant to reduce prices in the gamble of growing revenue. They were constrained on

In building and construction, it’s pretty hard to get too far out in front of yourself. You can’t build a roof and then build the walls underneath it. In almost every other industry that’s not the case, generally, you can make the sale and then through will and determination deliver the goods. But what about

When you’re starting a business, you typically come up with an idea, find a customer and try to make a sale. Then you want to sell more, so you have two options, sell more to the same (first customer) or find other customers that are pretty similar to that first for new sales. You can